Keyword quantity doesn’t matter as much as people tend to think. “ It’s Not About the Keyword List” could be the title of a PPC manager’s autobiography. Lance Armstrong titled his first biography “It’s Not About the Bike,” and, doping charges aside, his point is valid. The 80/20 rule is surprisingly underused when it comes to account management. Account Management is Not About the Keyword List Smart application of the 80/20 rule will keep your keyword lists healthy, manageable, and high-performing, and even give you back some extra time to focus on other high-priority efforts for your PPC account.
#GOOGLE ADWORDS KEYWORD MANAGER HOW TO#
This article will explain how to apply the 80/20 rule in Google AdWords for: In fact, we’ll share a case study of how the following PPC tips increased Adwords Revenue by over 280%.
Pareto’s principle can be used in pay-per-click search advertising (PPC) to build a better keyword list and drive better results. You can optimize almost every area of business or life by using the Pareto principle to cut back on the 80% that’s underperforming, and invest in the areas that are delivering.
This was ultimately proven by Pareto using statistical analysis, and people have been using the “80/20 rule” to prioritize their efforts ever since. Italian economist Vilfredo Pareto famously observed that 20% of the pea pods in his garden contained 80% of the peas, leading to the assumption that a small number of causes drive most of the results.